Technically brilliant yet commercially vague?
Let's fix that!
Most technology companies aren't short on advice. They're drowning in it.
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The challenge isn't finding answers: it's knowing which questions actually matter for YOUR situation, not someone else's.
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For deeptech especially, conventional wisdom has causality backwards.
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You're told to start with customer problems. But breakthrough technology often creates solutions to problems customers don't know they have yet. You're often creating markets, not just entering them.
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The start-up ecosystem has causality backwards for deeptech. And a SaaS playbook won't cut it.
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Most companies get stuck between three areas:
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Market: who exactly do we serve?
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Message: how do we communicate value?
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Business Model: how do we actually make money?
That's where I help.
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Marketability matters
I help deeptech and technology companies cut through the noise and gain commercial clarity, whether that's early-stage companies building their first market strategy, or established companies making critical decisions about market entry, product positioning, or technology priorities.
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Whether working with you directly or via some of the country's leading universities and accelerator programmes, I bring the marketability you need to move from technical brilliance to commercial clarity. Gain traction, customers, and investors.